Parship Group, the leading provider of serious matchmaking services helps singles building long-term relationships.
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Over the past few years, we have achieved a great development with Parship Group: In the German-speaking world and the Benelux countries, our services Parship and ElitePartner give us a market-leading position in the comprehensive online dating market. Ikea apologises for 'sexist' China advert Those wishing to find love complete lengthy relationship questionnaires to determine their personality traits, values and interests.
In what way is the acquisition of eharmony ificant to Parship Group? It said that consumers would not interpret the ad to mean it was a guarantee that they would find a long-term relationship.
Parship Group, the leading provider of serious matchmaking services helps singles building long-term relationships. The firm had argued that its matching system was scientific and couuples provide an advantage in finding a compatible partner over a chance-based system or meeting. The online matchmaker said while it "respectfully disagrees" with the ruling, it would make its advertising "as clear as possible".
By acquiring eharmony, we are taking another step towards our internationalization. In addition to the well-known brands Parship and ElitePartner, the American matchmaking pioneer eharmony has also been part of the Group since He said the phrase 'scientifically proven' should only be used in claims that are "just that" and not "crude puffery deed to lure in those longing for love". Only a short time later, Parship introduced matchmaking dating in Germany and Europe.
in our Insights Interview about the reasons of why eharmony is such a good fit to the Group and the challenges the team has mastered over the past twelve months. Related Topics. With the markets of the US, Canada, the UK, and Australia, we are focusing on a new language area — with a company that is a perfect fit to our portfolio. This fills us with pride! With the acquisition of eharmony, a German online company succeeds for the first time in taking over its American role model.
Even on the European level of serious matchmaking services, we have a market leading position. They are matched with users whose responses complement their own. As part of its evidence in the dispute, eHarmony also submitted two published studies which reported higher levels of marital satisfaction for couples who met through the website. It uses an algorithm to match couples, based on data collected from more than 50, married people in 23 different countries.